I spent last Friday and Saturday at the CIMA MiPs conference.
Now for many people the thought of spending two days closeted with over 150 accountants would be their idea of hell. But it was great!!
The benefit of professional conferences are endless when you are working for yourself, on your own, as I am:
– The main benefit is that I was surrounded by guys who are doing the same work, for the same types of clients, who are experiencing the same types of problems as me. The buzz created was excellent and very motivating.
– The conference was filled with presentations and seminars aimed at exactly the right audience. This meant that there was a terrific amount of educational value. It ticked that CPD box in a way that was meaningful to my business.
– The conference covered areas I know I need to work on – in particular sales and marketing. As any business owner I tend to concentrate on the activities I like but avoid those I am not confident or comfortable with. Now I have no excuse!! I must bite the bullet and create a proper sales strategy – and DO IT.
All in all it was time, and money, very well spent.