As a business owner it is crucial you have a good understanding of all areas of your business.
Many business owners are great at providing their product or service, but struggle with some of the essentials of running their businesses.
Whether it is marketing and sales or finance and HR a lack of understanding in any of these key areas can severely affect the long term success of any business.
It is vital, therefore, that if you are not expert in any of these areas that you either get training to bring you up to speed, or that you have professional advise to help steer you in the right direction.
It is surprising, therefore, how few professionals use other professionals in the areas they don’t cover themselves; even though they expect people to respect their profession they don’t return the favour.
For example, some of the worst websites I have come across belong to accountants; as they have often been put together by the accountants themselves. Although they rely on selling their skills and expertise to make a living, they don’t value the skills and expertise of other professionals enough to employ them.
I firmly believe that whatever the job, if you want a professional job done – employ a professional. Although it may cost you more in the short term, it will almost always be the most cost effective solution in the long term.
Fiona 🙂