As a small business owner marketing can be hard work and expensive. Whether you are going down the networking route, doing presentations, or marketing yourself through more traditional methods, such as adverts, it takes time and money to do it right.
However, there are ways to reduce the costs, and the time you have to spend.
By teaming up with other business owners you can share the marketing time and expense.
An obvious collusion is to put together a presentation with a couple of likeminded businesses in complementary fields. For example, an employment lawyer could run a seminar with an HR expert and a payroll company.
The costs of the venue, refreshments, seminar marketing, handouts etc. could then be shared three ways. As an individual you also only have to prepare enough material for a third of the presentation time – thus saving you time and effort.
There are also hidden benefits of doing joint presentations. Each professional will get a better understanding of the others’ fields. This will make it easier for them to refer their clients in areas they are not, themselves, familiar.
Another way of colluding is having a common website, blog, or other social media presence. I am currently involved in helping put together a fantastic website to introduce business owners to management accountants in their area.
The benefit of such a scheme is that we can create a really great website, which is inexpensive for each accountant, because of the numbers of people who will be advertised on it.
So, why not have a think about which of your business contacts you can do a joint piece of marketing with and see where it takes you.