Following a conversation with one of my strategic partners I realised that I had not prepared any new marketing material for some time.
He wanted something, which would clearly show people what I can do for their businesses, so that when he comes across one of his connections struggling to master their business finances he could give them the leaflet.
I have to admit I have gone through fazes of being very lazy in marketing my business, because most of my work is regular monthly accounts and forecasts. However, of course, I am always hoping to help new businesses.
So I decided I must take his lead and come up with something great!
It was quite an enlightening exercise. I have a website I am very proud of and used the look and feel and summarised various pieces of information I had there into a four page A5 leaflet.
But I had to think clearly about what key pieces of information were needed. What would business people most be interested in? Should I include testimonials? Why would anyone read at at all?
It was important to me that it was visually good so I liberally splattered it with the pictures my hubby has so expertly done for my website and guides and I think it is not a bad job!!
If you are interested please do download – any comments would be gratefully received!!