Groundhog Day

Screen Shot 2016-02-21 at 09.04.342016 was the 130th anniversary of the Punxsutawney Groundhog day.

As some of us will know on 2nd February each year Punxsutawney Phil – the Groundhog in question – comes out of his hole and either sees a shadow or not. If he doesn’t see a shadow spring is on its way – which is apparently the prediction this year!

Even more of us will know of the 1993 Bill Murray film in which an arrogant TV weatherman is forced to re-live Groundhog Day thousands of times. It seems he is destined to be forever stuck in Groundhog Day until he sees the light and focuses on improving himself and the lives of those around him.

I often come across business people who seem to be stuck in their own Groundhog Day – not because they are arrogant like the Bill Murray character – but because they just can’t seem to find the right way to solve recurring problems.

Sometimes this is because they don’t have the skills themselves to find a solution. However, they believe that, as the business owner, they should be able to address any issue in their business.

So they carry on as they always have re-living their Groundhog Day because the issue just never gets resolved. Sometimes, because the problem is so critical to the business’s health, the lack of solution means that the company goes under.

But it doesn’t have to be this way!

Whatever your particular Groundhog issue is there is a business expert out there who can help you find a solution once and for all.

If finding the right customers is your problem there are excellent sales and marketing mentors out there who can help by giving you tried and tested routes to market.

If you are constantly having staffing issues HR consultants can help you manage the relationships in your business and keep you on the right side of employment law.

If you never seem to have enough cash in your business there are experts who can help you better manage your business finances and forecast cash in your business.

So put a stop to your Groundhog Days and, if you need expert help, bite the bullet and find someone you like who can help you.

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