Do you show business confidence?

A business’s confidence is key to its success.

A confident business does not have to apologise for its existence – it can just get on with providing a great product or service.

In an owner/managed business the level of business confidence conveyed is directly related to the confidence you as the owner have in yourself and your business proposition. Even a business which offers great service and is well respected by its customers can be undermined, if you continually doubt yourself.

So how do you keep your confidence levels boosted?

Firstly, make sure you have a great product/service, which you can easily describe to third parties. If you sell a service, productising elements of your service can make it easier for potential customers to understand what you do.

Talk to your customers so you are clear why they buy from you. Although this might be hard at first, it will enable you to talk confidently to prospective clients about the effectiveness of what you do.

Whilst you are talking to your customers, ask them for testimonials. Not only can you use them in your marketing, they will also boost your confidence.

If you know where you want your business to go, you can confidently decide what you need to do to get you there. So, have a robust, regularly updated business plan. Alongside this, try to build a great business skills base. There are many facets to even small businesses, so the more you know about each of them the more effective, and confident, you will be.

Be part of a strong business network. Business networks are a fundamental part of raising the profile of your business and finding support locally. Regular contact with other business owners, many of whom face similar problems to yours, will help make running your business less lonely too.

Finally, think about how you are presenting yourself. If you are well prepared, wear the right clothes for the right occasion, and think about your body language, you will be best able to express yourself confidently.

If you want a little more help with your business confidence download my free guide to confidence on my website

Which cat are you?

Some of you will have seen my post on LinkedIn talking about a great meeting I had with Trevor Lever of TLC.

Trevor has been a great supporter of my business over the years and is a terrific sales effectiveness coach. Although Trevor is now looking to take a bit of a back seat these days he has been kind enough to share his brilliance with me.

I am very pleased to say that he has given me care of his cats as he doesn’t have as much use for them as he did! I am sure he won’t mind me sharing them with you.

There are four sales cat types: trader cat, poacher cat, farmer cat and hunter cat. As business owners we will often have an affinity for one particular cat but need to be able to ‘play’ at being any cat.

Trader cats are the classic networkers who work hard to develop advocates they can trade referrals with. Reciprocation is the name of their game.

Farmer cats spend most of their time working with existing clients to increase the value of goods and services they can ‘sell’ to them – they concentrate on cultivation.

Poacher cats stalk businesses with the types of clients they want and their clients away. They will use differentiation to make themselves appealing to customers.

Hunter cats are excited by finding new opportunities and new customers who have never used their type of service before. Hunters use education to help new clients understand what they have to offer.

I have to say that of all these types of cat I myself have been least comfortable with being a hunter – and I expect most accountants would feel the same way.

However, I have had to become much more brave in approaching brand new customers since I have started my new venture providing workshops and mentoring for members in practice.

I have had to become more of a “hunter”. It really has not been enough to stay in my corner of the forest waiting for people to come to me!

Although it has been a challenge I am becoming braver by the day!

Fiona 🙂