Let’s be creative

Many businesses are struggling to find their place in the brave new world and hospitality and tourism have been particularly hard hit. Many towns are looking for ways to kick start their local economies and could learn from the example of Glastonbury.

Glastonbury has always furrowed its own path. But in recent times it has looked for ways to enhance the visitor experience by laying out trails to be followed that take the visitor all over the town and surrounding area.

The mural trail takes in nearly 50 murals – big and small – which can be found on the sides of local buildings (see the photo). There is a treasure trail for all the family, which has clues to solve as you wander around the town centre.

But my favourite is the Glastonbury Way which is a longer trail taking in the Tor and some lovely countryside.

We can learn from this inventiveness and think of our own ways to standout.