Fact or Fiction


If you saw any of the Christmas films over the festive period almost certainly there would have been snow. It’s a strange thing that our perception of the perfect Christmas still includes something which very rarely – if ever – happens. And all because it was very cold over Christmas’s in the Victorian era when many of our traditions became fixed in the public psyche.

Funnily enough this year we did have snow on the Mendips the day after Boxing Day which we enjoyed hugely – but not on Christmas Day itself.

In business there are similar assumptions which lead us to see the world, not as it is, but how it might have been only a few years ago.

We still believe that we are in control of the image our business has in the market place. If our website is great, and we have marketing colleral which is well thought through, we can make sure the world sees us as we would like. But of course this is a complete fallacy. In a world dominated by social media where anyone can write anything they like about us it is very easy for us to lose track of our public image. All we can do is try to give the best service we can, in a way which engages our customers in as positive way possible. Hopefully this will encourage them to give us great referrals that they make public.

This year with the advent of GDPR we will have to make changes to how we hold information about third parties and how we use that information to market our services. We will have to make sure we get people’s explicit consent to send them items such as the newsletter you are now reading. It will no longer be acceptable to assume consent because a tick box has NOT been ticked.

The changes come into effect on 25th May so make sure you are up to date on how they might effect your organisation.

Fiona:)

New Year’s Resolution time


It’s that time of year when we come up with fantastic ideas and resolutions for the year ahead. Unfortunately, these ideas and resolutions, which seemed so fantastic in 2017, will have been forgotten very early on in 20108 The reason for this is that we tend to come up with woolly, general thoughts rather than a real plan for change.

How about making this year different? If you really want to change your business, your work/life balance, your effectiveness or any other aspect of your life, you have to think through what you want to achieve. What are your timescales? What are your specific goals? How will you measure change? What resources will you need? Who do you need to help you?

Once you have thought through all the aspects of your idea write them down so you have a point of reference – and then DO IT!

By taking the time to plan you will find it much more likely that you will keep your resolutions and move forward.

Don’t wish upon a star – reach for it!

A time to review


As 2017 draws to a close its a good time to reflect on the year and what we have learned.

2017 has very much been a mixed year for me and I have been taking the opportunity, with the end of the year looming, to reflect on my 50th year. Unlike 2016, which was a bonkers year on the national and international front, 2017 was more challenging personally.

The beginning of the year started with the death of my father and all the stresses and strains the loss of a parent brings. I had already reduced my workload when he was in hospital, so I could support both him and my mother, so at least I had some time to mourn.

This time was also useful in giving me space to review my business and seize the opportunity to move into a new direction, which I would probably have missed otherwise.

In previous newsletters I have written about the new series of books and workshops I have developed for CIMA accountants who want to be successful in self employment.

Having written 2 books and run 6 workshops, and taken on several mentoring clients, I am now at the point where I am considering how this side of my business might develop in 2018.

I have really enjoyed taking the workshops ‘on the road’ and so far have been to Stirling, Scotland and London, as well as running the first two pilot days in Bristol.

I am thrilled with the lovely feedback I have had from the guys who have taken part in the day workshops so I am happy that the material ‘hits the spot’.

However, I have been well outside my comfort zone publicising the events and getting people I have never met signed up. I haven’t had to do this type of marketing and sales activity before so it has all been new to me.

That said, I think we all need a shake up periodically. Not only does it give us the opportunity to test ourselves, but also gives us more energy to do those tasks which have become run of the mill.

It is easy to continue doing the same type of things we always have done in business. If people like what we do we often don’t see any point in changing. However, a shake up brings challenges and challenges usually lead to a more exciting and fulfilling business life.