It pays to be brave!

You may have picked up, if we are connected on LinkedIn, that I ran a successful Webinar for CIMA in October.

I have never done a webinar before and so I was quite nervous about the whole thing. Not only because the participants could see me but I could not see them, but also because I was not sure I would get the timings right.

An hour is a long time to be talking for but time can soon run away with you if you don’t time things right – so preparation is key.

Fortunately I did not have to worry about the material as I have written, talked and run courses about how accountants in practice can move their businesses more towards the work they love – and clients really value.

I also did not have to worry about the techie side as Emma Bailey from CIMA was my partner in crime and dealt with that side of things.

On the day itself, however, I was surprised to learn from Emma that 350 people had registered to take part! I knew not everyone would be listening live, but had registered to get the recording of the webinar to watch later – but I still found it a little intimidating to have so many listening (either live or later)!

In the end I could see the counter of participants gradually increase until it stopped at 180 people This was far more than I had bargained for.

Once the webinar had started I did find I got into the swing of it pretty quickly and the hour sped by – and I did not run out of time or material!

The feedback has been great and I came away from the experience with a spring in my step and a desire to do more webinars – and to restart my workshop programme for accountants.

What this whole experience re-enforced for me is that it pays to be brave and try new things. Our comfort zone is stretched when we do (something I wrote about last month), and we are more likely to continue trying even more new things.

Incidentally, I was also asked in October whether I wanted to do a wing walk – but I am not feeling quite that brave yet (or ever!!).

How to collect the cash!

Piggy Bank

In these turbulent times it is more important than ever to be on top of cash collection. However, many small business owners find it a real challenge to chase customers who are late paying.

A phrase we hear often is, “They’re a really good customer, so I don’t want to annoy them by chasing for payment”. Let’s just analyse that sentence for a minute. Why are these customers good for your business? Because they allow you to do lots of work for free? Surely, a good customer is one who appreciates your efforts and is happy to pay because they value you. If you have done the work you agreed with your customer, to the level they expected, why should they not pay the agreed price in the agreed time period?

So don’t be shy about collecting YOUR money.

Other problems we see regularly are:

Not setting payment terms up front

If you have not agreed when the customer should pay BEFORE the work is done, you will struggle to collect the money in a reasonable time frame. Make sure your terms of engagement/purchase confirmation clearly state when you expect to be paid.

Setting unnecessarily long payment terms

Don’t assume that you have to offer customers 30 or 60 day payment terms. Start from a position of offering zero payment terms and only offer extended terms if there is a commercial advantage in doing so. Bear in mind that even if you offer 30 day terms you will most probably be paid later than that. As you don’t know the financial position of all your customers the only safe money is the money in your bank account.

Not sending invoices out promptly

If you do not send out your invoices as soon as the work is complete, you automatically build a lag before you receive payment. Invoicing is a chore, but regular invoicing is vital to achieving financial stability.

The most common reason small businesses fail is because they run out of cash.

The most common reason they run out of cash is because they do not collect the money they are owed quickly enough, or allow debts to go bad.

Make sure you business succeeds by being cash collection savvy.

🙂 Fiona

What have you learnt lately?

If, like me, you are a professional who is required to do a certain amount of continuing personal development (CPD) you will be used to going along to regular training sessions.

Sometimes they can be a bit of a drudge because they are generally all about updating our knowledge rather than gaining new skills.

As time goes on we can get increasingly stuck in the rut of doing the same things for the same people day in and day out. But the work pays the bills and we don’t believe we have a lot of work time to do much else in any case.

However, this type of thinking is a mistake in my opinion. After all, our working lives take up the majority of our actual lives so why settle for drudge?

One way to mix things up is to take bits of time out to do training to learn brand new things – maybe directly related to the work you are doing now, or completely different but complimentary to it.

Over the last year I have done 5 day workshops aimed at helping CIMA accountants understand the world of charities and not for profit enterprises. It was not a world I had particular experience of before but the workshops were fascinating.

My main reason for going was to help with my role as director of Wessex Community Assets but I would have gone along anyway because of my growing interest in community benefit models. 

I will be following up this training with 4 Community Shares Practitioner Training workshops run by COOPS UK with the eventual aim of becoming a registered practitioner. 

I am exited by the prospect of helping local community benefit societies raise money through community share issues to enable them to finance the setting up of shops, pubs and other community focused enterprises.

Slight re-training is enabling me to confidently move more into a world of opportunities I would not have envisaged a couple of years ago.

So my advice if you are stuck in a rut is to look around you and see what training is going on that tweaks your interest and take a punt.

Is time your problem?

Time management is something many people struggle with.

Part of the problem I think is with this concept of ‘time management’. We actually cannot manage time at all – it carries on regardless of anything we mere mortals do. We cannot ‘create’ time or make it stand still whilst we catch our breath. All we can do is allocate the tasks we have to the time available.

There are as many different techniques for doing this as there are exponents of ‘time management’ and some will work for some people and some will work for others. Some people just can’t get themselves organised no matter how many techniques they try.

Much of effectively allocating tasks to time is about your frame of mind. If, in fact, subconsciously you quite like being disorganised and see it as part of your personality, no time management technique in the world is going to be effective. For ‘time management’ to be effective you have to really want to be organised.

If you do want to be effective in your working environment the key is to try different methods and see which one works for you.

For a guide to different ‘time management’ you can download a free guide from my website http://www.fionabevanfinancialmanagement.co.uk/guides.php

Good luck

Remember the days 2

This time last year I was inspired by the youngsters who were just getting their GCSE and A’ level results. This year I am taking you back to when you got your first job.

The reason for this direction of reflection is that my eldest son has finally become a fully, tax-paying, contributing part of society after 5 years of university life. He is all set to start as a maths teacher in Cambridge.

This got me remembering when I started my first job at Siemens 30 years ago. I was so naive about the world of work – even though I had had the usual part-time jobs and had done a year’s placement.

When we start out, over-confident in our abilities and sure that the world of work will deliver job satisfaction and plenty of money, we have very little incling of how our careers will develop.

Even 30 years ago there was the expectation that we would stay in the same job, and certainly the same career, our whole working lives. There was a comfort in this, but also a certain lack of imagination.

I certainly never expected that I would start my own accountancy business and have to spend so much time on the edges of my comfort zone – in fact as a youngster my comfort zone was so much wider than it is now as a more cautious adult.

We gradually lose the ability to stretcour comfort zone as we get older and more secure. We are more likely to take the easier path rather than the type of brave new steps we were often taking in our youth.

As business owners we are probably better than most at accepting change and happier to work at the edges of our comfort zone, but I think, even for us, this zone is contracting over time.

But to be successful we do need to push against this trend and ensure that we are as open to new opportunities as possible – even if it means stepping out of the familiar and exposing ourselves to being challenged. 

So take the plunge on a regular basis by finding new things to challenge yourself with so that you exercise the elasticity of your comfort zone!

Talking of taking the plunge, below is a piccie from the Moat Race at Wells last Monday – some teams ended up taking an unexpected plunge!

Metwalking comes to Somerset

I have written on a number of occasions about a new type of networking that imbraces the great outdoors whilst building relationships with a great group of people – Metwalking.

So far the walks have generally concentrated around the Bristol area – such as the one below around Porteshead harbour – and Metwalking has confined itself to just the walks.

However, world domination is afoot! There is now a Metwalking website membership scheme, which means members can take part in sounding boards, to promote their businesses and take advantage of special offers.

Members can also run walks themselves under the Metwalking banner so they are publicised by the Metwalking team. Louise Mcmilan and I are exited to announce a new Somerset based group. The first walk is on 25th September at Cheddar.

So if you want to see what it is all about why not join us?

https://www.metwalking.co.uk/upcoming-events/cheddar-reservoir

Professional goal setting

I have written about goal setting on a number of occasions because it definitely makes my life easier, when I am doing business planning with a client, if they are very clear what their personal goals are.

As a business owner any funds needed to achieve personal goals will often need to be generated from the business. So understanding how much is needed, and when, can make it much easier to set the business goals that will deliver against these personal goals.

Someone who has certainly helped me to dig deep and properly think through my personal goals is Andrew Stinchcomb – my partner of the month.

Andrew has a great tool – the financial road map – for helping clients to understand what is important to them in life. This leads to a greater understanding of their goals and subsequently to what funds are needed to meet those goals.

For my husband and I, once we have helped finance our two sons through university, a key goal is to be able to take a year out and go camper vanning around Europe for a year.

The roadmap process highlighted quite quickly that Jeff’s idea of the camper van we were talking about, and my idea were quite different, which was quite amusing. But naturally we settled on what we needed to budget for as somewhere between the two.

Once we had a clear idea of what money we needed to have to make all our plans a reality, it was much easier for me to focus my business so I contributed my part.

We meet up with Andrew on an annual basis to check that everything is on track and he has some wonderful graphs that show how we are progressing.

I must say it is very reasurring to see that our retirement is sorted and we will have enough for our camper van, and other, goals.

The more I work with businesses of all sizes the more convinced I am that good planning is the key to success – and goals are a key driver of good planning.

And the more I work with owner managed businesses the more convinced I am that having clear personal goals is vital to drawing up meaningful business goals.

So, if you are not sure what your personal goals are I recommend that you spend some time with a goal based financial planner.

Why delegation is great!

I was talking to a businesswoman recently – she is successful in her field but is starting to get bogged down in the day to day running of her business. In particular, administration and bookkeeping are starting to grind and take the shine out of her enjoyment of her businesses.

This is theme I come back to time and again because it is a common story but one that has a simple solution – DELEGATION.

We may have many ‘good’ reasons why delegation is hard and why we should do all the ‘easy’ jobs in our businesses:

– it can be expensive to pay someone else

– perhaps they will do the job wrongly or prove unreliable

– it will take time for them to settle in and the process will be distracting

However, you cannot escape the truth that however much you try to ‘create’ time by managing it better, there will only ever be 24 hours in a day! There will come a point (or you may already be there) where there is simply not enough time to do all that is needed in your business.

So I would answer each of the objections above like this:

– You are much more valuable to your business than you may credit. Your time is likely to be worth much more to your business per hour than the £20-£30 per hour you might need to pay a good administrator/bookkeeper.

Also there are jobs which only you can do in your business. These undelegatable jobs include creating business strategy, and leading and managing your business (even if you work alone your business needs to be managed!). If administration and bookkeeping are keeping you so occupied you do not have time for strategy, or management, then your business will suffer considerably.

– Are you really sure you are the best bookkeeper/administrator anyway! Surely you did not start your own business to play around with the books or to file!

– If you engage a trained bookkeeper they will settle in very quickly. Also, because they already know what to do as a bookkeeper you won’t have to spend time showing them what to do.

So do yourself a favour. If you have too little time to do the important things in your business – DELEGATE!

Fiona 🙂

Help with pricing

One of the most common problems I come across amongst SME business owners (and, in fact, businesses of any size) is deciding how much to charge customers for their products or services.

It’s an important problem to solve as it can make a huge difference to how profitable a business will be. Price too high and you won’t find customers. Price too low and you won’t make money – and perhaps put off potential customers because you are too cheap.

You may well ask how can a product or service being cheap put off customers? Well, if you are advertising a high quality offering to customers, but pricing too low, they will not trust that it actually is high quality.

The place to start when reviewing your pricing strategy is with your costs. If you don’t know with enough detail where the costs in your business occur – as a direct result of producing your sales or as overhead expenditure – you will not be able to price effectively.

As we know, to be profitable a business must at least cover its costs. So knowing all the business’s costs will help to ensure that products and services are priced in a way that covers these costs.

Pricing is such a fundamental skill for all business owners, that I have decided it will be the topic for my first business owner masterclass on-line course – which is now available on the Qintil learning platform. (https://courses.qintil.com/Courses/MiPsmeanbusiness/business-owner-masterclass-pricing).

I have come to think that online learning is a great way of sharing expertise to a wide audience. The tools available to help create an engaging and effective learning experience are getting better and better. 

If, like me, you have been in business for a long time and now feel you have want to share your knowledge with an audience wider than your immediate client base, how about having a go at creating your own online course?

Personally, I use a tool called Easygenerator. It is very easy to use and you can upload videos and audio files as well as the usual written content. You can try it out for free and see if you like the quiz templates provided and the format of the courses.

I have certainly enjoyed playing around with what I can produce for business owners who need inexpensive help in key areas of their business finances.

It’s time to get personal

The new year is often the time for resolutions which by this time in the year have often fallen by the way side. Even the resolution to start planning for the next year can be a goal that is never fulfilled. But planning for the future is a key part of making sure that you are in control of your business and your life and not the other way around.

Do you have a clear idea of what you want to achieve personally over the next 20 years? In 2039 when you look back, what goals would you like to have ticked off and what resources do you need to put into place to achieve these goals?

These are questions a good goal based financial planner helps you to get clearly defined.

But why is it important to know the answers to these questions?

Anyone who reads my blog regularly will know that I am passionate about planning and believe that it is much more likely that we will achieve the results we want, if we have a plan in place. This applies equally to personal goals and to business goals. And they are interlinked. It is unlikely that success meeting a business goal will be meaningful unless personal goals are also met. In fact, I believe our personal hopes and desires should provide the backdrop to our business goals – especially where we are business owners. After all, how is a business successful if it does not reflect the owner’s personal values and fit with their life plan?

I have discovered, by working with my goal based financial planner Andrew Stinchcomb, that there are key things I want to achieve in my life. Some of these things have always been clear to me – others have come to light through discussions with Andrew and my husband, Jeff. The key outcome has been that we now have a clear idea of what we need resource-wise (and this inevitably means money) to make our dreams a reality.

It’s funny what comes out in the wash in our discussions. A while back Jeff and I had a light bulb moment. We had always talked about taking a year out when our boys leave home to travel around Europe in a camper van. It was originally a pretty lose idea and more of a dream than something we thought we might really do. However, this idea crystallised into a key goal during our discussions – such that, should it not happen, I would feel really bereft. Andrew gave us a clear idea of how much per month we needed to save and invest wisely to make it happen.

As my business is my only source of income, I therefore had, and still have, a very clear picture of what I need to accomplish business-wise, in terms of number of clients and levels of income. This has made it much easier for me to identify good opportunities as they are presented to me and to motivate myself. I know what I will be sacrificing if I don’t push myself.

So take a look at your life goals and ask yourself “Is my business providing to route to these goals?”.

🙂

Fiona