Helen Lacey, Red Berry Recruitment, and I had a very bouyant discussion on the way home in the car, and I was all inspired to give producing a newsletter for my clients and contacts a try.
48 editions later and, hopefully, I am still producing something worth reading!
So you may well ask “Why?”.
There are various reasons why I find writing this newsletter a great discipline to do each month.
Firstly, despite the joke about creative accountants, I do not have much opportunity to be creative in the day job. Producing a monthly newsletter helps me to feel I am a bit more creative than I would otherwise be.
Secondly, being forced to come up with new material each month flexs my ‘writing muscle’. This has been particularly helpful when I have wanted to write new published material – whether it is the free guides on my website or the three books I now have for sale on Amazon.
Getting started is always the most difficult part of any project so having to ‘get started’ each month on my newsletter is certainly a help.
I have lots of people I would like to keep in touch with and sending the newsletter to these people is one of the tools that allows me to do that.
Finally, I love having the opportunity to feature businesses I have come across, and want to promote, and people I would like to thank publicly.
I have been asked on several occasions why I print the newsletter and send it via snail mail, rather than emailing it.
Nigel Botterill at the Convention pointed out that if you do what everyone else is doing, you will be lost in the noise. I get lots of emailed newsletters and never have time to read them all, so I don’t read any. But I get hardly any mail.
Hopefully you like receiving this newsletter in the post and are more likely to read it because you do.