You may well have picked up – because I mentioned it more than once! – that I have a pet project I have been collaborating with Trevor Lever on.
What started out as a one book project soon became two books as we realised that we had enough material to split into two bite-sized, practical handbooks. These will be How to Have Fun Selling and How to Have Fun Marketing.
These first two books will be specifically aimed at accountants in practice but will later be combined into one book for any professional who struggles with sales and marketing.
The collaboration has been a perfect way of focussing on a specific group of people who need help. I know the target audience very well, whilst Trevor knows all about the material we are conveying.
As part of the information gathering stage we had two days of working together to make sure that I captured all his great stuff. Everything was recorded so that I could go back to the converstations when I came to write the two handbooks.
I was able to give Trevor insights into how accountants thought – which he sometimes found astonishing – so he was able to give specific guidance into processes and procedures to help unstick specific problems.
I have learned a terrific amount and, as Trevor has passed on his great teaching materials too, I have been able to confidently transfer some of what I learned into a half day workshop.
My husband Jeff has had ‘fun’ adapting Trevor’s cat images into some great pictures to add some colour to the books. After all you cannot create books called How to Have Fun … if they are not fun to read!
What I have learned (on top of Trevor’s sales and marketing insights) is that if we are able to find fellow professionals to collaborate with, we can enhance our own businesses and provide something different to our customers.
This has no downside and will often lead us into some really interesting areas of learning we had not considered before.
So be open to opportunities and see where they will lead!