I thought I would take this opportunity to remind you about the sales and marketing book I wrote with the fabulous Trevor Lever.
Although my name is on the cover and I did the actual writing, all the great ideas included in the book are Trevor’s. So if you are looking for some inspiration on getting your business kick started following Lockdown this may be the book for you.
It is available on Amazon – just type Catfood Trevor Lever in the Amazon search box and you will find it. It is even eligible for free delivery if you are a Prime member!
But it is a summer like no other – holidays are looking doubtful and there are additional COVID 19 issues
Generally at this time of year we are looking forward to summer holidays both here and abroad andbusinesses with staff are planning how to cover for their holiday absences.
But for many businesses where staff have been furloughed the issues are not around what to do when staff are away but what to do as they return after 3 months away.
It is important, if your business is in this situation, to plan carefully how you will manage staff members return to work.
Firstly, there is the question of when you need them to return – or even if there is a job for them to return to. Remember some of your team may be worried that a return to work may not be safe for them. Others will use this as an excuse to have some extra paid time off (although I would hope this does not apply to your team you must be prepared for this reaction).
Secondly, there are the changes you will need to make to the workplace to ensure that you are properly safeguarding the employees as they return – and, of course, any employees who were not furloughed. It may be that some expensive PPE is necessary.
Remember staff will have accrued holiday whilst they were furloughed so have a clear policy on how staff are to take holiday – you don’t want to find that just as staff are returning they are off again!
For those of us who have been working hard during the Coronavirus lockdown a holiday cannot come soon enough.
With lockdown easing it is likely that many of our holiday areas will plan to be back to some semblance of business as usual. But it is difficult to predict what amenities/attractions/hospitality businesses will be open. No one wants to spend hours in the car only to find virtually nothing open.
If you are a business in the hospitality sector there are real issues that need to be addressed. In particular, at what point is it worth your while to open your doors at all? We cannot assume that even without the two meter distancing rule, people will flock back into pubs or cafes. Many people will be very conscious that COVID 19 is still out there.
Featured is a picture I thought I would share – with friends from pre-lockdown days! Remember those? This was during our cycle ride from Wells to Paris in 2018.