We are in unchartered waters

Gosh what a time we are having at the moment. The whole world seems to be on a course that none of us could have predicted even a couple of months ago.

For some of us who work from home work has not markedly changed. But for anyone who is running a business that attracts groups of people (retail, restaurants, cafes, travel, and events and entertainment in particular) it is an extremely worrying time.

Although the Government has announced measures to help small businesses to access sick pay for staff and more funding to help businesses weather the storm, it is difficult to see how some businesses will come out of this crisis in tact.

Wherever possible business owners need to try to think creatively. If you own a business where customers generally come to you – is there a way you can deliver to them? Are there ways you can use the internet more to reach your customers? Can you collaborate with other businesses to your mutual benefit?

You should be thinking of making the necessary changes to your business practices as soon as possible. I think the more nimble businesses will be able to seize the new opportunities that invariably arise from times of upheaval.

Whilst any business that fails to adapt to the new world we find ourselves in will struggle.

But cool heads are needed – panicking will not help the situation.

For business owners who work from home but rely on networking events to get out and meet people – and so remain sane – there are opportunites for online meetings and gatherings. Take the opportunities to connect whenever you can.

In our home lives I think that we should try to support our suppliers and local small businesses (if they are open) as much as possible so that they can survive the coming months. 

We also need to look out for each other and offer support where we can. This is particularly true of elderly and vulnerable people around us. Although we are told to avoid mixing – we can offer to shop or do other jobs they are unable to do themselves.

Yes, it is a challenging environment for us all but we can and will survive if we pull together and support each other!

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